EXAMPLES

With over 20 years of experience in the field, I have demonstrated my ability to consistently deliver tangible results across various industries. Discover how my experience has helped shape the success of the following companies:

FetchFind

Scaled An Early-Growth EdTech Company

Achieved a 200% annual subscriber growth by completely overhauling the brand, redesigning customer experience, launching new subscription products, executing marketing campaigns, and installing lead generation systems (CRM).
Built an enterprise sales pipeline valued at over $6 million through strategic marketing efforts.
Stepped in as interim COO, managing customer success and improving CSAT with new SOPs.

CNA National Warranty Corp.

Generated Record Revenue Growth in Finance & Insurance

Launched a successful go-to-market strategy for a suite of new products, adding over $13 million in annual revenue.
Grew incremental ARR by $20 million and increased points of distribution by 5%.
Improved media ROAS with +220% increased impressions and +12% MQLs while keeping the budget flat.

OneGuard Home Warranties

Built B2C Channel & Accelerated B2B Channel Revenue for Successful Exit

Built a marketing department to grow a direct-to-consumer channel and achieve Inc. 5000 recognition.
Implemented multi-channel marketing strategies, growing revenue by 16% CAGR.
Launched customer referral and loyalty programs, improving MQLs by 11%.
Led successful exit, 2 years ahead of schedule.

PetSmart

Generated Record Sales Via CX Marketing, Merchandise Marketing & Local Marketing

Led a customer experience initiative, increasing CSAT and generating $10 million in incremental revenue.
Launched successful go-to-market strategies for new proprietary CPG brands (including Bret Michaels Pets Rock and Martha Stewart Pets), growing category top-line revenue by over $30 million.
Managed global expansion of over 70 new store openings and delivered an innovative market segmentation strategy to optimize paid media (OOH, TV, radio, digital, etc.), promotions, and in-store events to maximize ROI - exceeded revenue forecasts by as much as 50%.
Pioneered a CRM program in partnership with PetSmart Charities, Banfield Pet Hospitals, and national pet industry CPG brands (Nestle Purina, KONG, and more) to drive new pet acquisition. This initiative led to creating a “new pet kit” product that added over $300 million in revenue.